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Services
Optimising Communications
A long established consultancy with experience across the spectrum of marketing tools and services, Infotech is engaged to optimise communications with customers, prospects, employees, shareholders, industry organisations, government and public sector agencies, business alliances and the media.
Consulting and reporting
Media relations: planning and facilitating ongoing relations between clients and selected media outlets and overseeing and advising re ongoing conduct of client/media relationship
Media monitoring: reading appropriate print/electronic news media for specific references to client/competitors and reporting same to client
Issues monitoring: reading appropriate print/electronic news media within agreed parameters and reporting to clients on issues which affect business/products/operations.
Sponsorship of events/organisations: reviewing proposals for sponsorship as they may relate to client business/market sector/budget and recommending acceptance/rejection of proposals
Government liaison: facilitating relations with departments/agencies to determine business opportunities in the public sector and researching by-law/legislative rules governing business establishment and operation
Communications research: small-scale qualitative/quantitative research of customers/prospects/media re client company/products as basis of marketing/communications programs and reporting on and recommendations for same
Writing, graphic design and production services
Newsletters
Comprehensive editorial services, from determining content to writing and commissioning graphic design and print production.
Advertising
Full service including concept, copywriting, finished art production and placement.
Marketing collateral
Full service including concept, copywriting, graphic design and production of printed and electronic collateral including brochures and websites.
Outsourced journalism/advertorial production
Comprehensive editorial services, from determining content to writing and liaison with publishers re production to support an event or new business launch.
Speech writing
Drafting, speaker coaching, production of speaker support materials for customer events, seminars
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